Stratgic managment task1 Essay Example | Topics and Well Written Essays - 1750 words

Stratgic managment task1 - Essay Example Based on a complete analysis of the company, the future direction mission and vision will be drawn out along with a strategic objectives and key strategies for the next three years. Overview of Company: Tiger Airways Australia has been developed to be an ultra – low cost airline. The company was started in 2007 and is a subsidiary of Singapore Airlines. The main office of the company is located at Melbourne and the secondary base of the company is at Adelaide Airport. The main competitors of the company include some well known airlines like JetStar, Virgin Blue, Qantas etc. The table below provides a clear view of the competition of the company. Airline Competitiveness Jetstar Airways Biggest and direct competition Virgin Blue Very High levels of competition Qantas Airways Very High levels of competition Singapore Airlines High levels of competition SilkAir Medium levels of competition AirAsia Medium levels of competition Philippine Airlines Low Levels of competition Malaysia Airlines Low Levels of competition Cathay Pacific Airways Low Levels of competition (Which Airline) The high levels of competition has led the company to share routes as well as destination with other competitors. The table below provides detailed understanding of the same. ... of the routes are shared (12 Routes) Almost 26% of the destinations are shared (25 Destinations) Philippine Airlines Almost 7% of the routes are shared (7 Routes) Malaysia Airlines Almost 6% of the routes are shared (6 Routes) Company Market Details: Tiger Airline has been in the industry for a relatively shorter period and the company has yet to build its brand name and image in the markets. However Tiger Airlines has been able to effectively develop a number of routs for itself. The company is strictly a point to point travel airline and hence the company does not provide range of services like baggage to other flights, or transfer of passengers (Joshua). However the company has been able to effectively reach out to a strong market in the past years. The diagram below provides a clear view of the route of the company. (Airline Route Maps) Tiger Airways Fleet Total Singapore 10 Australia 9 Total 19 (Tiger Airways) It is clear that Tiger has been able to effectively launch itself int o several routes. The next section will provide an overview of the company’s internal and external analysis. Here SWOT analysis and PEST analysis has been chosen for the company. SWOT Analysis: Strengths Ultra Low Cost airlines Wide range of routes available Excellent coverage of the South East Asian countries and Australia Weaknesses Too focused on the low costs Lack of proper service in terms of the services included in the price Incomplete or inaccurate processes Opportunities Recessionary period is an opportunity for the company to make the best of the travel of people Higher availability of technology Improved ecommerce website Threats Increasing number of negative reviews from customers Increasing facilities by other low cost airlines Increase or fluctuation in terms of the fuel

Cost control analysis Research Paper Example | Topics and Well Written Essays - 2750 words - 1

Cost control analysis - Research Paper Example was identified as a key factor contributing to poor cost control measures, leading the management to expend resources that it would have invested in something else. Solutions on these defects in cost management have been identified through the research. Adoption of Just-in-time model will ensure irrelevant costs have been scraped; lean manufacturing model, on the other hand, will reduce the wastage of resources as suggested by one of the cooks in the interview conducted during the research. Results of the recommendation will be evidence on the profit levels and efficiency in operations The level of profit a firm can generate in a given fiscal year not only depends on the sales level, but also it cost control measures. Cost can be defined as the amount incurred by an organization in its pursuit for generating income. This therefore, means that costs are inevitable in any organization that intends to generate income. Costs are classified according to the relationship with the level of production. There are two main types of costs namely; Fixed cost and variable cost. Fixed costs do not vary with the level of production while variable cost varies with the level of production (Evans, 1964). During the internship program at Joe’s Excellent Chinese, these costs were evidenced on the production processes. In this paper, research will be conducted to identify the causes for the cost increase and how it can be controlled for overall benefit of Joe’s Excellent Chinese Cuisine. The problem for this research rotates around cost with its implication in the profit generated in a given fiscal year. Costs are unavoidable, and it is upon the management of Joe’s Excellent Chinese to come up with a strategy that will minimize the cost. Competitors of the firm offer same product (food) at an almost same price. This has created a problem for Joe’s Excellent Chinese since consumers do not see any difference as far as price is concerned. It should be noted that consumers are